Amazon Accelerate 2026 · September 23–24
Amazon Accelerate 2026: the announcements
What Amazon covered in both general sessions, what each update does, and the moment it was discussed.
Session 1 updates
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Source and scope. “Watch at” opens Amazon’s Session 1 or Session 2 recording at the relevant moment. Session 1 was checked against automatic captions and Amazon’s event recap. Session 2 was checked against the recording with a locally generated transcript; YouTube captions were unavailable when reviewed. Amazon Business Deals availability was cross-checked with Amazon’s Seller Forums notice. Timestamps are approximate. Cards distinguish new announcements from existing tools highlighted on stage. Availability and eligibility may vary. This is an independent guide, not an Amazon publication.